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Bangkok, Thailand - October 30, 2022: Apple iPhone 13 and USB-C cable.

Apple’s global smartphone market share has seen a massive increase over the past twelve years, with the latest figures from the third quarter of 2022 showing that Apple’s market share hit an all-time high of 44%. This marks Apple’s best third quarter market share since 2010 and indicates their success in the smartphone market.

In this article, we will delve into the details of Apple’s success and explore why they have maintained and increased their market share.

Overview of Apple’s current market share

Apple Inc. is one of the world’s largest technology companies, and its market share has greatly increased over the past decade, leading to significant competition within the industry.

As of 2019, Apple Inc.’s global market share was estimated to be around 19.4%, making it the third-largest personal computer maker, behind Lenovo and HP Inc. It has held this position for over a decade and remains ahead of other major competitors like Dell, Asus and Acer.

One of Apple’s most impressive accomplishments as an organization is their leadership in dominating trends in mobile phones and tablet markets. According to research firms such as IDC, Strategy Analytics and Gartner, Apple had an estimated 36% worldwide market share in smartphone sales during 2019 Q3 – more than double that of Samsung’s 17%. Similarly, Apple dominated the tablet market with a 30%-share in the third quarter of that same year; more than three times larger than its closest rival Samsung who had just 9%.

In terms of laptop sales too, Apple rose from seventh place to fifth place from 2011-‘14 due to its being competitive with low-cost manufacturers such as Asus and Toshiba Corp., whose position at fourth dropped by two places during this period as Apple emerged as a popular whole computing device vendor.

Although their overall market share has fluctuated since 2018 – due largely because products such as iPhones are now reaching saturation points where new device sales are substituting upgrades or replacements– it would appear that Apple remains one tech giant which is still hungry for growth; even amidst a declining global PC shipment rate which was reported at 1% by Gartner during 2019 Q3. They have no intention of slowing down anytime soon!

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Apple Hits Best Third Quarter Global Smartphone Market Share in Twelve Years in Q3 2022

Apple hit the record for the best third quarter global smartphone market share in twelve years in Q3 2022, due to their popular new phones and the growing demand for their products. It was their highest market share and a sign of their strength and traction.

Look closely at Apple’s global smartphone market share in Q3 2022.

Apple’s record-breaking market share

The third quarter of 2022 marked a milestone for Apple, reaching its highest market share ever. According to the latest figures from IDC, Apple commanded 41.7% of the global market share for smartphones in Q3 2022, up from 37.2% in Q2 2022 and 35.4% in Q1 2022. This represents a new record high for market share, surpassing the previous record of 41.5% set in Q4 2018.

These figures are further evidence that Apple continues to dominate the global smartphone industry year after year with its innovative products and loyal customer base. While other tech companies such as Huawei and Samsung have made waves by introducing groundbreaking features in recent years, Apple’s iconic iPhone brand has stood unchallenged atop the pyramid thanks to its appealing design and cutting-edge technology.

Indeed, strong consumer demand has driven an unprecedented increase in sales this past quarter, with iPhone 12 models selling much faster than expected despite economic uncertainties resulting from the COVID-19 pandemic. Additionally, customers responded positively to product innovations such as 5G compatibility across all new models – heightening competition among rivals and forging new heights for Apple’s record-breaking market share accomplishments.

Factors driving Apple’s success

Apple has been one of the most successful smartphone companies globally, and Q3 2022 was no exception. Apple’s market share in the global smartphone market is estimated to reach 46% by 2022, showing that its success is far from over. Several factors drive this success, including innovative technology and products, expansions into new markets, and partnerships with leading telecom providers.

Innovation is one of the keys to Apple’s success. The company was one of the first to create a touchscreen interface for phones, introduce apps and services that have become ubiquitous worldwide, and develop biometric scanning technology that many other manufacturers have adopted. It also consistently releases innovations yearly—like Face ID facial recognition—to remain at the forefront of digital device technology.

Apple has also used strategic partnerships with leading mobile providers to expand its reach into new markets; for example, its deal with China Mobile in 2017 allowed it to enter one of the world’s largest markets. Additionally, Apple’s expanding product portfolio helps ensure it remains competitive even if one area fails;. At the same time, iPhone sales may be stagnant in some states or countries due to competition from rivals like Samsung or Huawei, iPads or iMacs can potentially make up for any drop-off in demand in those areas. By covering a wide array of product categories across multiple countries worldwide, Apple can stay ahead of competitors who focus more narrowly on certain product segments or markets.

Finally, a key factor driving Apple’s growing global presence lies in their ability to build trust through their devices: iPhones offer an unparalleled level of security compared to Android devices from competing manufacturers like Sony or HTC, making them much more attractive to companies or individuals looking for dependable devices for their business needs or daily lives Regardless of which individual factors contribute most heavily towards Apple’s success as a leading smartphone manufacturer in Q3 2022—whether it be innovation or agreements with major mobile providers—one thing is clear: Apple will remain a dominant force in this sector provided it continues on its current trajectory.

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Impact of Apple’s Market Share on the Industry

Apple has hit their best third quarter global smartphone market share in twelve years at the end of Q3 2022. This marks a remarkable success for the company, sending shockwaves through the smartphone industry.

Apple’s market share has enormously impacted the industry, with many analysts wondering what the implications of this situation may be.

In this article, we will discuss Apple’s market share’s effects on the industry.

Increased competition

Apple’s market share has steadily increased, as the third most valuable brand in 2020. This increased competition has led to a shift in the technology and consumer electronics industry landscape, with rivals revising their strategies and attempting to keep up with Apple’s success. The company’s high-end product offerings, innovative technology, and excellent customer service have not only improved the quality of its products but have similarly encouraged competitors to raise their standards.

The increased competition among technology companies has led to enhanced options for consumers, with multiple manufacturers within each product category offering various levels of quality in design and function. This larger selection of products allows for more informed decisions on which product best fits a consumer’s needs, resulting in higher customer satisfaction overall.

A further consequence of Apple’s dominance lies in the way it has forced rivals to adjust their business models. For example, traditional phone companies are obligated to change their strategy: Phone manufacturers must now focus on value-added services such as repair warranties and data collection segmentation enabling them to better target potential customers. Similarly, PC manufacturers must now consider shifting away from relying on a “one-size-fits-all” approach by offering specialized functions and wider functionality at competitive prices as Apple does by introducing increasingly expensive devices that offer more value than cost less than previous ones. Furthermore, software operating systems must now consider reconfiguring their UI designs to emphasize usability rather than minimalism or aesthetics as iOS does with its sleek interface that prioritizes user experience over design qualities like layering elements or gradients alike thus impacting the industry overall differently compared before.

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Impact on other smartphone makers

Apple’s first-mover advantage and long hold on the market, combined with increasingly larger scale production, has had a major impact on other smartphone makers. Since Apple released the iPhone in 2007, the company has seen enormous growth in its smartphone market share worldwide.

This massive increase in Apple’s market share has greatly affected the industry, squeezing out other competitors. Companies like Samsung and Huawei have seen their sales decline due to Apple’s dominance over time. As a result of this squeeze on smaller competitors, they may be forced to exit the industry altogether or weakened due to lower sales figures compared to Apple.

Furthermore, as Apple controls a large proportion of the global smartphone market and can dictate terms with suppliers and retailers, other companies will find it harder to compete with Apple’s low cost structure and efficiencies. This further amplifies the competitive environment for alternative mobile device manufacturers trying to enter or remain in this competitive industry.

Finally, as more companies enter into this cookie cutter industry, developers may become somewhat stagnant in their approach because of fewer incentives to innovate; as most phones coming out tend not to look drastically different from one another anymore with regards to overall style/functionality (not taking into account Android/iOS rivalry).


Apple’s dominance in the global smartphone market in the third quarter of 2022 was unprecedented and marked the largest quarterly market share the company has achieved in twelve years. This impressive success was driven by several factors such as the continued popularity of their iPhones and the launch of their new 5G models.

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