Gaming isn’t only the domain of hardcore fans obsessed with frame rates, ray tracing, and high-fidelity graphics. Casual games are more accessible than ever, with people able to enjoy nearly endless titles on their phones.
In this article, we’ll explore the rising popularity of casual and cosy gaming and the role mobile apps play.
The Rise of Casual Gaming in the UK
There were almost 11 million gamers in the UK in 2024, with over half of men and women considering themselves gamers. Over four-fifths of people play online games against others in the UK and around the world.
While competitive eSports are popular in the UK, many are turning to more relaxing titles that are easy to pick up and play. People looking for games with minimal time commitment and straightforward mechanics to enjoy on their commute are unlikely to turn to complex titles that require hundreds of hours of practice.
The Appeal of Cosy Games
Cost games are characterised by their relaxing, low-stakes gameplay and charming aesthetics. They often involve gameplay, such as gathering resources and building communities, rather than combat and violence.
With their calming, positive content, cosy games are attracting a diverse audience seeking stress relief and comfort after a hard day at work. By encouraging players to fully engage in their virtual worlds, such as interacting with in-game characters and assisting them, they focus on low-stakes activities without strict rules, which offer a sense of accomplishment.
The Role of Mobile Gaming
Smartphones are ubiquitous in the UK, with people relying on them for work and navigating daily life. Game developers have expanded their focus to the mobile industry, especially with casual titles. In 2024, over a third of Brits said that mobile phones were their main access points for gaming.
Mobile gaming has played a large part in the rise of casual gaming, providing quick access to titles through the App Store and Google Play. Many developers release mobile versions of their PC and console hits and faithfully emulate HD remasters of classic titles from the 1980s through to the 2000s.
Tower defence and puzzle games are among the most popular genres in mobile gaming, thanks to their intuitive touchscreen controls, such as swiping up for jumping or down for crouching. Gamers can play simulated matches of pool or enjoy rounds of slots on their phones while commuting to the office.
Social and Community Aspects of Casual Gaming
Casual and cosy games can foster vibrant communities through social media posts, online forums, and online multiplayer features. Some series have huge fan bases on sites like Reddit, where gamers can share artwork, memes, and gaming tips.
Shared interests in games can have real-life benefits, with some people forming new friendships or even romantic relationships with gamers they’ve met online. For individuals who have relocated to a new city or country for work, online casual gaming through services like Steam can help them stay connected with friends back home.
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